Any commercial site can turn into the effective business-tool only if this site can inform the visitors (potential clients) about the goods or services in understandable and convenient way for them. Internet marketing is able to decide this problem. Internet marketing is a set of actions concerning studying a target audience, attracting of this audience on a site and converting it in company clients.
We offer the following services in the field of Internet - marketing:
- The marketing analysis of a site
- Search engine optimization and search promotion of a site
- Not search promotion of a site
The marketing analysis of a site
The marketing analysis of a site is a set of actions concerning the analysis of a site about perception by the interested visitors and by search engines. Includes:
The analysis of site compatibility with search engines
The analysis of structure and content of a site from the point of view of search engines robots.
The analysis of site visibility in search engines
The analysis of items of a site concerning goal inquiries in search engines, the amounts of the indexed pages, referring sites, the quality of the search traffic.
The analysis of usability
Estimation of convenience and simplicity of a site for the user, the analysis of quality and a way of the information presentation.
The analysis of attendance
The analysis of traffic sources, geography of visitors, duration of stay on pages, the basic points of an entrance on a site, the most visited pages.
Recommendations about site promotion
The set of recommendations concerning the increase of the quantity of target visitors and converting of the visitor in the client.
Search engine optimization and search promotion of a site
Search engine optimization and search promotion of a site is a set of the actions directed on improvement of visibility of a site in search engines on goal inquiries, and, hence, increase in the search traffic at a site. Search engine optimization and search promotion includes:
Drawing up of a semantic nucleus of a site (the list of goal key inquiries concerning their popularity), the analysis of a competitive situation in search engines on goal inquiries sites - competitors.
Search engine optimization
- Optimization of site structure:
correcting of internal references, removal of redirects, replacement of dynamic addresses of pages on static, correcting URL addresses according to the content, disallow to index not informative pages and sections, use of a site map.
- Optimization of pages:
correcting of page titles, meta tags, keywords, descriptions, date of updating, placing of key phrases in the text of pages and in tags of page, taken into account by search engines during the determination of document's relevance to inquiry, correcting of a content according to relevant goal inquiries.
Work with the external factors
which are taken into account by search engines during the determination of document's relevance to inquiry: -citing of the document by other sites placed in search engine base (so-called "authoritativeness" of the document - PageRank).
Registration of a site in search engines
Registration of a site as a whole as well as separate site pages in search engines.
Monitoring of site items in search engines
Constant monitoring of site items in the results of search according to inquiries in search engines with the purpose of operative reacting to changes in ranking algorithms.
Not search promotion of a site
Not search promotion of a site is a set of actions concerning attracting of the interested visitors from thematic resources. Includes:
Media planning and realization of advertising campaigns
Search of the most suitable Internet platforms for placing your advertising, creation and placing of attractive advertising for the target audience.
Search of the most suitable banner networks for placing your banners advertising, creation and placing the attractive banner advertising for the target audience.
Placing of the information about a site on thematic resources
Search of the most suitable thematic resources (portals, catalogues, bulletin boards, on-line mass-media, etc., an exchange of references with related sites) and placing on them the information about your site in the convenient way.